1.
The Revolution of Television Advertising and Shape of Symbol Consuming Spot;
电视广告形态变革与符号消费场所的形成
2.
Viewing Expressive Formation of Advertisement Works from Appeal Tone of Advertisement;
从广告诉求调性看广告作品的表现形态
3.
Appeal to Differences of Advertising Ideas in Market Modality
市场形态中广告创意的差异性诉求
4.
The Influence That Ideology of Adverting Does to Subject Construction of Audience;
广告意识形态对受众主体建构的影响
5.
On Advertising Theories under the Current Consuming Modality of China;
中国当代消费形态下的广告理论述评
6.
China's Mobile Advertising Strategy for the Survival and Development Morphology
中国手机广告的生存形态及发展策略
7.
Gender Ideology in Advertising Discourse-A Critical Discourse Analysis
广告中性别意识形态的批评话语分析
8.
Analysis of Visual Form in Contemporary Photographic Advertisement
当代平面摄影广告中的视觉形态分析
9.
The Approach of Seeking Suggestions by Means of Form--Review of Sex-related Advertisement
以象寻意的途径——涉性形态广告述评
10.
Modality and Its Ideological Meanings in Advertising Discourse
情态及其在广告语篇中的意识形态意义
11.
Interactive Relationship between the E-C Translation of Advertisements and the Ideology in China & the Advertising Poetics in China;
英汉广告翻译与中国意识形态、中国广告诗学的相互关系
12.
Change and Growth of Advertising of Early Shen Bao: First Forms of Advertisements in Modern China;
中国近代广告的最初形态——早期《申报》广告的变化发展
13.
The Study on the Effect That Life Style, Spokesperson Segment and Involvement with Product Exert on Advertising Effectiveness
生活形态、广告代言人和产品涉入对广告效果的影响研究
14.
A Study of How the Environment of Media Influenced the Strategy of Advertising;
媒介形态的变化对广告投放策略的影响
15.
Study of Outdoor Vision Modality Based on Consumer Culture;
消费文化背景下户外广告视觉形态的研究
16.
Performance Patterns and Dissemination Characteristics of Print Advertising in Ancient China;
中国古代印刷广告的表现形态与传播特色
17.
Advertisement Creativity Research Based on Morphology Matrix Decomposition Element
基于形态学矩阵分解元素的广告创意研究
18.
Advertising Survival Patterns in the Time of Digital Technique and Network Communication
数字技术与网络传播背景下的广告生存形态