1.
General Exploring the Cross-media Management-Realizing the Cross-media Management on the Base of Developing the Content Industry;
跨媒介经营初探—发展内容产业实现跨媒介经营
2.
Enterprise and Management: the Analysis of Hu Zhengzhi s Media Management Thinking;
事业与营业:胡政之媒介经营理念略论
3.
Cross-Media Operating:Innovation of Media Managemen under the Media Convergence--Taking the Reference of Management Experience of American Media General Groups
跨媒介经营:媒介融合下的传媒管理创新——以美国媒介综合集团管理经验为借鉴
4.
Media Management in Dilemma:Customer Satisfaction and Audience’s Attitude
媒介经营两难:客户满意与受众态度
5.
On Strategic Transformation of Local Advertising Agency in Hunan Viewed from Media Management;
从媒介经营看湖南本土广告公司的战略转型
6.
On Ge Gong-zhen s Media Management Concepts and their Values;
戈公振的媒介经营管理观及其现实价值
7.
Problems & countermeasures in the subject construct of media management;
“媒介经营管理”学科建设中的问题与对策
8.
Study on the Management Effects of Newspaper Media Under Socialist Market Economy;
社会主义市场经济条件下报纸媒介经营效益研究
9.
The Managerial Innovation of Newspaper Corporation s Media Products;
我国报业集团媒介产品创新经营探析
10.
An Analyst about the Political Control in Media Groups Cross-country Business in the Globalization Time;
全球化时代媒介跨国经营中的政治控制分析
11.
View of the Market Economy Diversified Media Business Strategy and Analysis
市场经济视野下中国媒介集团多元化经营战略分析
12.
Competing ·Racing ·Overtaking;
角逐·奔跑·超越——对中国媒介品牌及品牌化经营的回顾与思考
13.
Media Marketing Operation and the Reconstruction of the Civil Servants Media Literacy;
媒介市场化运营与公务员媒介素养的重构
14.
On the Strategies of Media Operation in the Era of Media Convergence
对媒介融合时代媒体运营策略的几点思考
15.
The Strategic Design of Media Industry s Capital Operation in China;
论中国媒介产业资本运营的战略谋划
16.
IMC Strategy Design and Media Choice;
整合营销传播的战略设计与媒介选择
17.
Optimization of Media Resources in Universities and Construction of Good Educational Environment;
优化高校媒介资源 营造良好育人环境
18.
An Analysis of the Present Situation and the Prospect of the Industrial Capital Management of the Media Industry;
媒介产业资本运营的现状和前景分析