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1.
The Audience Analysis of Mobile TV Based on David Morley's Audience Theory
基于戴维·莫利受众理论的手机电视受众分析
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The Analysis of the David Morley s Audience Theory and the Actualities and Significances of Academia and Industry in China;
论戴维·莫利民族志受众理论及其在我国学界与业界的研究现状和启示意义
3.
On the Change of Audience in western Mass Culture
从庸众到战士——论西方大众文化理论中受众观的嬗变
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Thinking on dissemination discipline of films and television programs--On "consumption audience" and "production audience";
对影视传播学的理论思考——“消费性受众”还是“生产性受众”
5.
The Combination of Mass Communication with Narrow-casting --On breakthrough of the concepts on net-news broadcasting and their characteristics;
大众传播与“受众窄播”的结合——试论网络新闻的传播理念突破及特点
6.
Reflections of the Aesthetic Psychology of TV Audiences;
电视受众审美心理三论——以电视文艺欣赏为例
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The Theories and Mechanism of "the Audience Segmentation Strategy" in American Advertising;
美国广告业“受众细分战略”的理论与机制
8.
A Functionalist Approach to the Reception of Humor in Garfield: A Tail of Two Kitties;
从功能理论看受众对《加菲猫:双猫记》中幽默的接受程度
9.
stand Before the triBunal of puBlic opinion
受到公众舆论的制裁
10.
On the Mass Hotlines of Metropolitan Newspaper and the Needs of Audience;
论都市类报纸的大众热线与受众需要
11.
The Potential Guidance and Control of Mass Media to the Audience;
论大众传媒对受众潜在的范导与控制
12.
The Changes of the Aim Groups of Advertising and the Media;
从大众到小众:论广告传播受众与媒介变化
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On Editor s Arrangement Between Newspaper s Market Target Setting and Different Readers Needs;
论报纸编辑对报纸市场定位与多层次受众需求的处理与安排
14.
THE EVOLVING "AUDIENCE" IN WESTERN RHETORIC THEORIES AND PRACTICES;
西方修辞理论中受众的演变与发展——从演说修辞到写作修辞
15.
Research on the Propagate Audiences and the Rational Spread of Taijiquan;
关于太极拳传播受众的研究——兼论太极拳的理性传播
16.
From Media Reality to Audience s Reality:Seen from Frame Theory Domestic Media s SARS Report;
从媒介现实到受众现实——从框架理论看国内媒体“非典型肺炎”报道
17.
Relationship between The Mandarin Duck Butterfly and the acceptance of audience;
论鸳鸯蝴蝶派小说与受众接受的关系
18.
Social Responsibility of the Mass Media and the Acceptance of the Publics;
新闻舆论的社会责任及受众接受规律