1.
A Contrastive Study of Words Characteristic between English and Chinese Advertisement;
汉语广告与英语广告语言特点之比较
2.
Textual Features of English Advertisements and C-E Advertisement Translation;
英语广告语篇特征与汉语广告语篇英译
3.
Influence of Tenor on the Mood System of English Advertisement Discourses;
语旨对英语广告语篇语气系统的影响
4.
Advertising language is a means for the addresser to attract the addressee.
广告语是广告商用来吸引广大用户的一种手段。
5.
A Pragmatic Approach to Chinese and English Code-switching in Advertising Discourse;
广告语篇中英汉语码转换的语用研究
6.
Pragmatic Analysis Advertising Language in Business English Language;
商务英语中广告语言艺术的语用分析
7.
Advertisement Variety of the English Language;
论英语语言的一种功能变体——广告语体
8.
Interpersonal Functions of Person and Mood in English Advertising Discourse;
英语广告语篇中人称、语气的人际功能
9.
Adaptation to the Communicative Context of Pragmatic Presupposition in Advertising Language
广告语中语用预设对交际语境的顺应
10.
An Analysis of Pragmatic Presupposition in Chinese Cosmetic Advertising Language
汉语化妆品广告语中的语用预设分析
11.
The Language Characteristics of the English Ads and the Basical Studying on Translating
英语广告的语言特征及广告英译初探
12.
A Brief Talk on the Translation of Advertising Language in Terms of Advertising Language Features;
从广告的语言特点谈广告英语的翻译
13.
Posters force the wording of the message to be brief.
广告牌要求广告的语言简明扼要。
14.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
15.
Advertising Discourse Analysis:a Possible Theory for the Ontological Study of Advertising;
广告话语分析:一种广告本体研究理论
16.
On "Speech" of Advertising--Taking the American Advertisement for Example;
广告“话语”的性质——以美国广告业为例
17.
Language functions of advertisements;
广告的语用分析——从言语行为及语境谈广告
18.
as Li Ning's advertising slogan says.
正如李宁广告标语所言。