1.
The Experiment Study on the Impact of Brand Extension Strategies on Brand Equity;
品牌延伸对品牌资产影响的实验研究
2.
Brand image and brand extension: model and implication;
品牌形象与品牌延伸关系:模型与策略
3.
The Effects of Brand Equity on Brand Extension;
品牌权益对品牌延伸的影响行为研究
4.
Empirical Research of the Impact on Brand Equity by the Brand Extensions;
品牌延伸对品牌权益影响之实证研究
5.
Discussion about Brand Extension Tactics Influenced on the Brand Establishment;
浅析品牌延伸策略对品牌建设的影响
6.
The Study of Customer s Attitudes Towards Chinese Brand Extensions;
消费者对我国产品品牌延伸态度研究
7.
The Choice of Paper Media Business:Brand Creation and Brand Extension;
纸质媒体经营选择:创建品牌和品牌延伸
8.
Economic Approach to Brand Extension:--from the viewpoint of brand economics;
品牌延伸行为的经济分析—基于品牌经济学视角
9.
Brand Extension:A Brand Strategy for Brand Core Value;
服务于品牌核心价值的品牌延伸策略研究
10.
Refining the Key Value of Brand: An Important Way for Brand Extension;
提炼品牌核心价值:品牌延伸有效性的重要途径
11.
Theory of Brand s Essential Value in Strategy of Brand Extension;
品牌延伸策略中的品牌核心价值中心论
12.
The Basic Theory of Brand Extension and Its Application
品牌延伸的基本理论及其应用
13.
Study on the Evaluation of Brand Extension Based on C-M Matrix;
基于C-M矩阵的品牌延伸评价研究
14.
The Study about the System of Feasibility to Appraise on the Strategy of the Brand Extension;
品牌延伸战略的可行性评估体系研究
15.
The Brand Extension Operating Mode and Mistake Elusion;
品牌延伸的运作模式及其失误的规避
16.
The Use and Analysis of Brands Extension Strategy in Chinese Enterprises;
中国企业品牌延伸策略的分析与运用
17.
Analysis of Brand Extension Mechanism Based on the Consumer Behavior;
基于消费者行为的品牌延伸机理分析
18.
Consumers Evaluations of Brand Extension:Ownership Effects;
消费者对品牌延伸的评价:拥有者效应