A customer unboxes his pre-ordered Apple iPhone 7 mobile phone at the Apple store in Covent Garden in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
Customers enter the Apple store in Covent Garden to collect their pre-ordered Apple iphone 7 mobile phones in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
Boxes of Apple iPhone 7 mobile phones are seen at the Apple store in Covent Garden in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
The Apple iPhone 7 mobile phone is on display at the Apple store in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
Customers enter the Apple store in Covent Garden to collect their pre-ordered Apple iphone 7 mobile phones in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
