Video game designer and creator Shigeru Miyamoto is seen during an Apple special event promoting its new products in San Francisco, the United States, Sept. 7, 2016. (Xinhua) 
Apple CEO Tim Cook introduces the new iPhone 7 during an Apple special event in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
Apple CEO Tim Cook is seen on the stage during an Apple special event promoting its new products in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
Apple CEO Tim Cook is seen on the stage during an Apple special event promoting its new products in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
Jeff Williams, Apple's chief operating officer, introduces the new Apple Watch Series 2 during an Apple special event in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
Phil Schiller, Apple's Senior Vice President of Worldwide Marketing introduces the new iPhone 7 during an Apple special event in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
Apple CEO Tim Cook introduces the new earphone during an Apple special event in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
Apple CEO Tim Cook introduces the new Apple Watch Series 2 during an Apple special event in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
Phil Schiller, Apple's Senior Vice President of Worldwide Marketing introduces the new iPhone 7 during an Apple special event in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
Jeff Williams, Apple's chief operating officer, introduces the new Apple Watch Series 2 during an Apple special event in San Francisco, the United States, Sept. 7, 2016. (Xinhua)
