1) well-known brand of city sport
城市体育品牌
1.
Taking the research on literature as main method and the determination of wellknown brand as the beginning of logical order and laying emphasis on well-known brands of city sport,it set forth the relation between well-known brand of city sport and city famous brand,as well as the definition,basic characteristics,significance etc.
以文献研究为主要方法,以品牌的定义为逻辑开端,重点研究城市体育品牌。
2) City Brand
城市品牌
1.
Analysis on construction of city brand system and its positioning;
城市品牌体系的构建及其定位分析
2.
The discussion on the conceptual framework of city brand from the perspective of customer;
顾客视角城市品牌概念模型探析
3.
The diflerence and similarity and interaction between enterprise brand and city brand;
企业品牌与城市品牌的异同及互动
3) urban brand
城市品牌
1.
Creating the urban brand by using the marketing model of 4V;
运用4V营销模式打造城市品牌
2.
Building Urban Brand: A Perspective of Public Relations;
论公共关系对城市品牌的塑造
3.
The localization of urban brand is closely associated with urban planning.
要依据科学的定位塑造城市品牌,避免环境恶化等矛盾激化,增强现代技术的集聚效益和城市历史的传承。
4) Brand City
品牌城市
6) On Urban Brand
城市品牌论
补充资料:城市品牌
美国杜克大学富奎商学院Kevin Lane Keller教授对城市品牌是这样解说的,像产品和人一样,城市品牌化的力量就是让人们了解和知道某一区域并将某种形象和联想与这个城市的存在自然联系在一起,让它的精神融入城市的每一座建筑之中,让竞争与生命和这个城市共存。
说明:补充资料仅用于学习参考,请勿用于其它任何用途。
参考词条