Promoting college cultural construction and university soft power

Looking back over the development of Higher Education history, especially reach to modern society, the higher institution three main functions, including talent cultivation, the development science and the service for society, which are embody universities comprehensive strength and The level of running universities.

Building on soft power of civil-management hospital;

Corporation soft power in competition;

Cultural soft power and"China English";

The preliminary research of soft strength on the laboratories of universities and college;

Enlightenment of "Beijing Consensus" Enhance China s Soft Strength;

Promotion of soft strength of competitive sports of China after Beijing Olympic Games

Exploration to Scientific Journal on Promoting Softpower of Enterprises;

The Research on Deng Xiaoping s Softpower Thought;

Based on the review of literature concerned, this paper tries to construct and analyze the structural model of the enterprise s softpower to carve a way for the theoretical research of the enterprise s endogenous capability, as well as to provide a theoretical basis and practical guidance for enterprises improving their competence and building to last.