Innovating teaching ideas and establishing brand specialty are the needs of economic development in our country, the needs of development of vocational school, the needs of students to be talents, the needs of the era giving us educators responsibility.

Research into brand characteristics of brand majors in higher learning institutions

Guided by the educate economic theory, feet on the "brand" of the marketing theory, this study is on the point of view of the marketing to study the content of the brand major and the major development issues and to advance the ways and means which can polish the major of the private secondary vocational schools to become the brand major.

Talented persons of brandology specialty are so insufficient that brand theory innovation and brand business development has been conditioned in china.

Schwarzkopf Professional hairdressing brand enjoy highly worldwide fame by right of its professional hairdressing products and hair-care products, in the process of brand history growth by a century.

In supply chain of brand monopolization, supplier is the leader, and retailer is the follower, and supplier adopts the same retail price policy in the same district.