Research of the Influence of Key External Elements on the Tendency of the Dual Channels Choosing;

Analysis of periodical purchasing channels in the university libraries and optimization strategies;

This paper introduces the present situation of various issuing channels of the Chinese periodicals and their influence on the acquisitioning work, points out that the rational selection of the subscribing channels is the key of acquisitioning the Chinese periodicals, and puts forward some acquisitioning countermeasures adopted in the market variation.