2) brand endorser
品牌代言人
1.
Measurement to Source Credibility of brand endorser is the base of theory research and ap- praisement in the field of brand endorser.
对品牌代言人的可信度特质的测量,是对品牌代言人展开理论研究和实践评价的基础。
3) brand spokesperson
品牌代言人
1.
Recently the disturbance of Japanese SK-Ⅱcosmetics was unceasing, a consumer have taken the brand spokesperson to civil action, and she request the spokesperson of the brand product must undertake corresponding legal liability, but the legal status of the brand spokesperson have not been explicitly stipulated in our legal system, and the related legal liability are also difficult to confirm.
最近日本SK-Ⅱ化妆品风波不断,并已有消费者就此向法院起诉,要求品牌代言人承担相应法律责任,但目前我国立法对品牌代言人的法律地位并没有明确规定,相关法律责任也难以确认。
2.
Brand spokesperson Played a very important role for the brand-building because consumers easily identify them.
品牌代言人由于易被消费者辨认和认可,并在消费者心中形成深刻印象,对品牌的塑造具有极为显著的作用。
5) brand image prolocutor
品牌形象代言人
1.
A brand image prolocutor contributes on many aspects of cultivating a brand;therefore,it is an inevitable choice for cultivating a brand to understand and creatively applying the mechanism,types and application strategy of a brand image prolocutor.
品牌形象代言人对于品牌培育具有多方面的贡献,了解品牌代言人作用机理、类型和应用策略,并加以创造性地运用是培育品牌的必然选择。
补充资料：品牌
品牌——
品牌是一个商品名称和商标的总称，它可以用来辨别一个卖者和卖者集团的货物或劳务，以便同竞争者的产品相区别。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条