This paper intend to discuss how the translators,should keep to the stand of readers,manipulate various methods in translating such styles of texts as on internet,multimedia,and in newspapers and advertisments.

The market challenger is one important strength of branch of market competiton,three stages working out,competing for the strategy in the preparation,supplement,bringing into effect,can be guided by Sunzi Military Strategy,absorb its marrow to realize strategy target better.

As a market challenger, Beijing Telecom should have a high-performance marketing channel system, which can improve integration between direct channel and cooperation channel, can promote complementary between regional sales and industry sales, and effectively resolve the conflict.