The results of experiment one showed that when the parent brand product is high quality,the declination of sub-brand’s quality reduces the association strength both between the parent brand name/sub-brand name and high perceived quality;while parent brand was low quality,the variability of sub-brand’s quality has no effect on brand name-quality association.

Carry on ISO9001 management system and improve service quality band of hospital;

Development, Planning, Design & Brand Quality Manage-ment of Real Estate;