It examines the evolution of the product development strategy of Samsung Electronics,analyzes how it has mastered the fundamental principle of dynamic match among market,product and technology,and derives from it valuable strategic implications for Chinese firms.

Based on the view of global vision and permanent business continuity,this paper attempts to do a empirical research on the initial strategy for a souvenir enterprise with the aim at achieving a health development of it and its relativel industry.

Balanced scorecard approach is adopted to the implementation performance of ERP system by strategic drive.

The authors adopted Balanced Scorecard approach for strategic drive to the implementation performance of ERP system,and avoided obstacle appearance due to uncertain factors of ERP system function.