From the angle of meeting "Bridge Economy" and accelerating the development of Nantong hi-vocational education development,this paper analyses systematically the resource condition,demand condition, strategy structure,competition environment and relative supportive foundation of forging the competition advantages of Nantong hi-vocational education.

The paper analyzes the history and social background of the higher vocational education in Yunnan on the premise of developing ASEAN and the go-out strategy.

By defining and referring to school-based curriculum,this paper introduces the methods of development,and explores the development of school-based curriculum for marketing in communication higher vocational education and prospects the future study.

The background that China s entry to the WTO puts the higher education into the international service trade provide higher education in Nantong with both opportunity to speed development, expand and strengthen teaching forces, better the structure of investment combination ,etc, and with also challenges in cultivation of teachers, market competition and ideological education of students.