Based on the value creation theory and business practice,the management and control model of professional real estate enterprise group could be classified as four types: full-flow type,key link type,value orientation type and capital operation type.

The performance evaluation index of real estate enterprise on BSC;

Risk analysis in investment decision of the medium and small-sized real estate enterprises;

Study on Innovation and Development of Real Estate Enterprises under the Language Environmental of "Real Estate Bubble";

Real Estate Corporation Competitiveness Based on Financing Capacity;

Research on Strategic Alliances between Our Real Estate Corporations;

The Preliminary Inquiry about the Guidance of CIS Transmission in the Real Estate Corporation;

The evaluation of core competitive power for real estate enterprises based on ecological-place theory;

Researches in the core competence for real estate enterprises;

Evaluation Techniques and Approach Research of China s Real Estate Enterprises Core Competence;

Study on BPR and Its Application in the Real Estate Company;

This article discusses the competitive power of the real estate company in the viewpoint of financing power, which can give the stronger ensure to the real estate company to face variable competitions and challenges.

Based on the feature of relationship marketing,this text analyzes the necessary for real estate company to put relationship marketing in force,Finally,propose the way to apply relationship marketing.

Secondly, it analyses the characteristics of Chinese Real Estate field and the status quo of real estate companies.

As is known to all, real estate enterprise has much difference to general industry, according to the new situations which real estate enterprise fact with and advanced management theories.