This article introduces the basic aesthetic principles and scientific and rational objective laws should be followed by design,and discusses modern design methods from the operation of mass media,the popularization of electronic media and the shock of network,in order to make the design to serve the market and to comfort the market requirement.

Nowadays we are trying our best to build a socialist harmonious society,The mass media should pay special attention to the weak groups in our society.

The development of the mass media brings us a lot of benefits, and also challenges, especially the challenges to our cducation.

From the beginning, mass communication media exhibits its salience in societal warn, group communication, culture succeed, knowledge promulgation, creating entertainment which have proved that it has incontrovertible instrumental value.

The replace of political growth of modern intellectual has the fluctuation relation with the rise and fall of mass media of newspapers and periodicals and political transformation.