1) the characteristics of advertising
广告本质
3) advertisement text
广告文本
1.
Analyzing Advertisement Texts: A Rhetorical Framework from the Perspective of Kenneth Burke s New Rhetoric;
肯尼斯·伯克新修辞学视角下的广告文本分析
4) advertising text
广告文本
1.
Visual Culture Research on Advertising Text;
广告文本的视觉文化研究
2.
Based on the advertising texts of Ningbo Evening News from January,2006 to April,2007,the article discusses the marketing concept of real estate in Ningbo.
通过对《宁波晚报》2006年1月至2007年4月期间的房地产广告文本调查分析,分别从营销背景、营销战略、营销方式、营销主题等视角把脉营销特性,探索出宁波住房营销观念逐渐走向以消费者为中心的现代营销之路。
3.
Through the study of the function of the intertextual property in a specific type of consumer-oriented discourse called advertising text, this thesis discloses that no text is an isolated island and shows that every text is closely connected with other texts.
在本文中,展示了由广告创作者在阅读广告文本中所使用到的互文性的三种表现形式(引用,暗示,仿拟),这三种表现形式把广告创作者的个人叙述和围绕在他们身边的更大的文化话语联系在一起。
5) advertising texts
广告文本
1.
The present paper intends to make a rhetorical analysis of advertising texts.
许多学者曾从语义学、语用学等不同角度对广告文本进行研究。
6) advertising cost
广告成本
1.
Although advertising cost is multiplicity, the manner of investing advertising lead to a belief, reasonably, that the very cost can be considered as a part of fixed cost in company.
尽管广告成本具有多重性质,但广告的投入方式使我们完全有理由把广告成本视为企业固定成本的一部分。
补充资料：日本国家标准(见日本标准体系)
日本国家标准(见日本标准体系)
National Standards of Japan: see standards system of Japan
Ri比n GuOJia BiaoZhun日本国家标准_(NationalS切旧d印心5 of la户川见日本标准体系。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条