The Comparative Research of Individual Motivation and Team Motivation;

From the perspective of the team norms,The paper analyzed the relations of peer pressure and team incentive.

In this paper, the authors pose some new encouragement on the basis of previous encouragement modes, such as stock encouragement, training encouragement, joining encouragement, team encouragement and objective encouragement, which inspire people from different lights.

According to the actual need and current situation of the marketing management, the author emphasizes the importance of team encouragement in building marketing team.

According to principles of team theory, the situation of collegess and universities and the position of creation & research team, we discuss several issues including team construction, norm construction, circumstance construction and culture construction.

Firstly, the paper makes qualitative analysis on the status quo of joint stock system from periodical features of enterprises reform; secondly, it gives the proof with team theory that the joint stock system is efficient and suitable for the situation in China; finally, it puts forward constructive advices on ensuring the running the joint stock system efficiently.