The paper analyses public psychology in Chinese consumable market since 1998,and,starting with macroscopical measures,the subsequent policy tropism is presented.

The concept of crisis communication and public psychology, serving as thedouble checks and balances of crisis report, help the crisis take a favorable turn, andachieve a balance by the mutual constraints.

The government would take different measures as crisis management aiming at the public psychology change in different periods.

The objective of the present paper is an attempt to measure the public understanding of science in the area of health and hygiene and test the efficacy of "cultural distance model".

Analysis about conformity and political education for students in gym colleges;

The teacher should learn about the forming cause of the conformable psychology, lead students to treat itcorrectly and then rectify their wrong conformity by four ways.

These vivid different features of thinking make Chinese dramas very different from Western dramas in the forms of drama,the characteristics of performing,aesthetic space,audience psychology,beauty of artistic conception and so on.