To improve marketing originality involves upgrading the concept of marketing personnel,developing multi-creative marketing and building a favorable environment for marketing.

This paper expounds the necessity of the innovative marketing of the coal enterprise,and connecting with the practical situation of the coal industry,probes into several modes of innovative marketing.

Study on network model of marketing innovation risk analysis;

Discussing about economic globalization and marketing innovation in Chinese enterprises;

Marketing Innovation Model Research in Experience Economy;

SWOT Research On Entrepreneurial Marketing About Farm Produce Processing Enterprises In Hunan;

Research on Entrepreneurial Marketing of High & New-technology Enterprises;

This paper being based on the overview of farm produce processing enterprises marketing in Hunan province,analyses entrepreneurial marketing about farm produce processing enterprises under foundation and developing by SWOT,those are strengths and weaknesses,opportunities and threats,and the development strategy of future is proposed in it.

Enterprise marketing in the buyer s market is featured by developing satisfaction marketing which is practically the creation,exchange and fulfillment of the satisfaction value.

In the circumstances of market economy, a tour guide with marketing consciousness can meet more needs of tourists, thereby to achieve more profits to tourists, tour guides, tourism trades and the government.