Despite recent progress in research on marketing channel behaviors,one important question remains: the impact of retailing evolution on behaviors of retailers in a S-R relationship.

Thanks to the diversified modern retailing format,retailers do the pricing in accordance with consumer price sensitivity,hereby deciding on different distributing channds.

All kinds of retailing formats developed in western countries appeared in China.

It first gives a description of the present condition of retailing forms of our country cities,then points out they exist three problems: structure not reasonable,operation not norm,change not deep,finally puts forward development strategy of retailing forms of our country cities.

On the basis of analyzing, summing up and appraising all the viewpoints at home and abroad on the evolution of retailing form and operation, this paper studies the four proto-factors that gives rise to the evolution of retailing form and operation.

The retailing form in China is in a period of split.

The Identification and Evaluation of Factors Affecting the Adaptability of Retail Format A research Based on Chain Retailers above Designed Size;

Study on Optimize of China Retail Format Structure;

The Retail Format Transition & Retail Innovation and Development of China;

The Research on Present Situation of the Hunan s Retail Business and the Counter-measures on Them;

With the constantly improvement of China s socialism market economic structure,profound changes have taken place with the pattern of our retail business,different kinds of new retail business modalities have emerged and the pattern that a variety of modalities coexist has taken shape.

Our country is facing the fourth revolution of retail business,this essay stated from five angles:economic developing competition standard,change of consumption requirement,competition,management and the life circle regulation of retail state.