Cross brand integrating pattern in transnational merger and acquisition measure the risk of gray correlation model,integrating pattern for various brands of the possibility of risk to determine the size,the optimum pattern of brand integration,and examples of measurement pattern is feasible and effective.

Simple economic analysis for promoting brand benefit by brand integration;

Research on the Brand Integration and Brand Marketing Tactics in Huangshan Cigarette Factory;

The spread of brand integration and brand-led marketing scenario can not only urge the enterprises to adjust product structure,develop new product,improve product quality,improve sale service,but also explore and penetrate new market,enlarge market share and strengthen competition ability to meet the market requirements.