Establishing a pricing method of stock issuing, which is based on evaluation, road-show, and marketization, is not only the international tendency, but also the necessary choice in medium-sized and small stock marke.

With the development of society and science, investment decision-making has changed from subjectively to scientifically, and evaluation theory become from traditional approach to modern approach, and decision-makers been regarded as from rationality to limit rationality,while decision-making behavior has become from “few people participation” to competition effects.