1) preference and belief of buyer's brand
品牌偏好与信念
2) brand preference
品牌偏好
1.
The Moderating Role of Individual Differences on Brand Preference Change;
消费者个体差异对品牌偏好改变的重要干扰作用
2.
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消费者自我概念与品牌个性一致性对品牌偏好的影响研究
3.
An Empirical Research of Chinese and Foreign Brand Preference on Digital Product;
数码产品中外品牌偏好实证研究
3) brand belief and attitude
品牌信念与态度
4) non-standard belief and preference
非标准信念与偏好
5) Brand Choice Preference
品牌选择偏好
1.
The Research of Brand Credibility s Impact on Consumer Brand Choice Preference;
品牌可信度对消费者品牌选择偏好的影响研究
6) preference for indigenous brands
本土品牌偏好
1.
Based on the literature of image theory,taking the Melamine Event as the antecedent,this paper investigates the impact of the Melamine Event on Chinese consumers\' country image and preference for indigenous brands by conducting an experiment.
以三聚氰胺这一突发公共卫生事件作为前因变量,采用"模拟的前后测设计"进行实验,检验了三聚氰胺事件对中国消费者国家形象感知及本土品牌偏好的影响。
补充资料：品牌
品牌——
品牌是一个商品名称和商标的总称，它可以用来辨别一个卖者和卖者集团的货物或劳务，以便同竞争者的产品相区别。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条