《Jingdezhen Ceramic Song》is records the Jingdezhen ceramics a poetry anthology, the content involves politics, the economy, art, the folk custom, the history, the culture and so on many aspects, has the very high historical value, the literary value and the aesthetic value, this article attempts from the text to cut into inquires into its esthetics aspect the characteristic.

The original name of Jingdezhen ceramics, which comes from a long history of the production and culture of ceramics, has been encroached on in the times of market economy and this has endangered the basic and long-term interests of the city .

The author introduce the present situation of Jingdezhen ceramics first,then analysis the necessity that Jingdezhen ceramics will be protected according to the principle of country of origin.

For the protection of the intellectual property rights of Jingdezhen Ceramics, to keep pace with the time, it is urgent to extend the protection of ceramic copyright to the network, to design an all-round mark of identification in the digital time for the ceramic brand, and to take the initiative and make appropriate use of technical means of intellectual property rights.

The application of Jingdezhen Ceramic Art in the Beijing Olympic Games makes people get much closer to the Jingdezhen Ceramic Art,and gives us a better understanding of it.