In this article, I will begin from an analyzation on the principle of the characters of Dongba\' word-formation and their graphic features then search a joined point between them and modern graphic design.

The study of the contents and forms of the pictographic signs in Poyage Book reveal that they are an original pictographic writing system used by the Zhuangs of Funing County in Wenshan Zhuang Autonomous Prefecture of Yunnan Province.

This article makes the first step to study the types of the language segment - ideo writing system ac-cording to its origins, and divides it into the picture type writing and the sign type writing.

A brief discussion on protection and exploitation Dongba culture;

Value of Dongba culture from the view of humanity;

The influence of Dongba culture on the sustainable development of tourism industry in Lijiang;