According to the development status of small and medium ceramic enterprises in Chaozhou,with the methods of investigation and questionnaire,relevant datas of network marketing of small and medium ceramic enterprises are analysed,the network marketing strategy is set down to adapt to these enterprises.

Ceramic and medium-sized enterprises and small ceramic enterprises have their own strong points, to adapt to the different characteristics of ceramic products in production.

The Discussing about Information Cons truction of Ceramic Enterprise;

The thesis focusing on the management from ceramic enterprises,outside market,products sell and service and enterprise crisis four respects shows that utilizing information technology in an all-round way improves market competition of ceramic enterprises.

Customer Relationship Management (CRM) is increasingly focused by ceramic enterprises.

During the knowledge economy time, the ceramic enterprise who want to obtain the long- term effective competitive advantage must study unceasingly.