1) the target marketing
定向营销
1.
It is very important to orient the group of clients when we take the target marketing effectively.
在越来越强调个性化的今天,定向营销将是未来营销的主旋律。
2) targeted marketing
定向市场营销
1.
For meeting various business requirements in the targeted marketing, Response Models can be built by different data mining techniques, such as regress.
并且,已被广泛运用于定向市场营销领域。
4) marketing guidance
营销导向
1.
One is to pursue sales revenue growth and to emphasize growth speed,in this case enterprise values marketing guidance of marketing department very much;while the other one is to pursue enterprise cost control and to emphasize enterprise growth quality,therefore enterprise values financial guidance of financial department very much.
有两种观点影响企业决策方向:一种是追求企业销售量提升,强调企业发展速度,因而十分重视营销部门的营销导向;另一种是追求企业成本控制,强调企业发展质量,因而更加重视财务管理部门的财务导向;这两种观点并无优劣之分。
5) vertical marketing
纵向营销
1.
By comparing vertical marketing with lateral marketing,the paper has analyzed their differences and relations,then,discussed the new idea of lateral marketing by Philip Kotler applied in service marketing of library.
文摘:通过对纵向营销与水平营销的比较,文章分析了它们的不同点及其相互之间的关系,对图书馆服务营销中引入菲利普?科特勒的水平营销新理念作了探讨。
6) marketing orientation
营销导向
1.
With view of basic principles of game,this paper discusses how to make marketing orientation as well as pricing strategy.
从博弈的基本理论出发,对企业应采取何种营销导向以及应采取怎样的价格策略进行了分析,提出了企业要在激烈的竞争中立于不败之地,应该采取既竞争又合作的方式,从而为企业的发展营造一种和谐及良性的社会环境。
补充资料：市场定向研究
市场定向研究
market-oriented approach
市场定向研究(market-oriented approach)探讨新产品或产品革新方向的基本途径之一。在该研究中，凭借购买产品的人数占潜在市场的比例和该产品上市时间长短两个指标对产品新颖性进行评估。 (张玉峰撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条