This paper focuses on the TV companies\' daypart allocation for multi-advertisers.

The History of Early Chinese Commercial Advertisement from 1907 to 1937;

Research on the Missing of Humanistic Care in Commercial Advertisement;

A Research on Humanism in Commercial Advertisement;

A Study on the Language Design of Chinese and English Commercial Advertising in Pragmatics;

Textual Function and Commercial Advertising Translation;

Although the commercial advertising and the charitable advertising have a lot of difference in the primary purpose, the subject content, the goal community, the society affect, they have somewhat similar aspects between the advertisement performance skill and the dissemination way.

Commercial advertisements and advertisements for public good are different in object and function.

There are numerous incorrect spellings in English commercial advertisements.

The title of this thesis is The research of the propagandistic strategy of Shen Bao s commercial advertisements (1927-1937).

In translating commercial ads,in order to make the target corresponding to the original,we should abide by equivalent principles,such as parody,converted translation and free translation to show the power of expression and appealing of the original.

The purpose of the commercial ads is to provide the information of the goods and services and inspire the desire for consumers to consume as much as possible, so it is very important to work out the plot meticulously.

Improve Xinjang s writing intension of advertisement trade-mark to speed economy and society developing;