1) willingness to pay for insurance
购买保险的支付意愿
2) willingness to buy
购买意愿
1.
The objective of this study is to examine the Chinese consumers awareness,acceptance and willingness to buy GMF based on the survey data collected in 11 cities of 5 provinces in eastern China.
本文根据对我国东部5省11个城市的实地调查数据,深入研究了我国城市消费者对转基因食品的认知程度、接受程度和购买意愿。
2.
The research results indicate that,few consumers in China know TF,and their knowledge for TF are limited and the level of willingness to buy TF in China is not very high.
本文在依据消费者对可追溯食品需求函数确定消费者购买决策准则的基础上,运用Logistic二元选择模型实证检验并分析了北京市消费者对可追溯食品的态度、购买意愿及影响因素。
3) purchase intention
购买意愿
1.
The effects of celebrity and brand origin on Chinese consumers attitude towards purchase intention;
广告代言人、品牌名称对中国消费者购买意愿的影响
2.
Proven by previous researches domestic and abroad, consumers have higher purchase intention when brand image and consumers self-concept become consistent.
国内外的相关研究显示,若是品牌形象与消费者的自我形象达成一致时,消费者会有较高的购买意愿。
3.
It shows that brand awareness and product fit have significant impacts on consumers attitudes towards the brand,product quality perception and purchase intention;a consumer sanction towards the cause-brand alliance has significant impact on product quality perception and purchase intention.
数据分析结果表明,企业捐赠的产品同非营利组织是否契合与事业-品牌联盟受消费者影响大小对消费者品牌态度、质量感知及购买意愿均存在显著影响;企业知名度对品牌态度与质量感知存在显著影响。
4) buying inclination
购买愿意
5) willingness-to-buy
愿支付的买价
补充资料：购买
买：～力ㄧ～年货。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条