On the theoretical basis of mass media communication and psychology, the current study investigates the relationship between media exposure and women’s self-evaluation indicated by psychological factors like body image/ body-esteem, self-esteem, appearance schema among women in Shanghai.

The Study of Pingwu Cattles Body Measurements and Appearance;

To study love and influence factors in university student, researcher translate Sternberg Triangular Love Scale, Psychosocial Inventory of Ego Strengths and Sentence Completion Test of Ego Development, and create Resource Questionnaire and Appearance Questionnaire according to evolutionary psychology.

Studies on species composition,structure and physiognomy of shrub communities in Tiantong region,Zhejiang Province;

The results showed that the forestphysiognomy in Daming Mountain is characterized by the evergreen phanerophytes ,mesophyll ,leathery simple- leaved;and it has the quility of the evergreen broad leaf forest of south subtropic zone.