At first, the article explicits the background and significance, then it presentates the basic concept about the FSE tourism, the FSE tourism product and FSE tourism product development in detail and related theory.

At first, the article explicits the background and significance, then it presentates the basic concept about the FSE tourism, the FSE tourism product and FSE tourism product development in detail and related theory.

Zhejiang festival tourism has a strong regional representation,so the author analyzes the status and issues of Zhejiang festive events,and puts forth festive tourism development ideas,constructs three major festival tourism product systems of Zhejiang Province which include landmark festivals,large festivals and day-to-day series and plan various festive themes.

In this article,the author summarizes the concept of festival tourism products,re-recognizes the concept of market-orientation.

One of the important forms of tourism is the event tourism,which includes such categories as cultural and entertainment activities,trade expositions,sports activities,etc.

Based on the culture and economy orientation and situation of the event tourism, combined with the practice of the tourist market of our country, especially of Anhui province, this paper has introduced the main activity forms of event tourism,and has analysed the positive impacts and present problems.

Consideration on festival tourism development of Xiamen;