Along with the global commercial sports rapid development,the television medium is even more prominent in the among function and the status.

Sport goods is not single resource of the effects of the sport consumption,and consumption time plays role in the effects of sport consumption;sport goods and consumption time .

Through the method of literature review, the paper summarized the theory of Chinese sport goods and sport market and analyzed different understandings of sport goods and the sport market in China from the angle of economics and the structure of sport market starting from the definition of sport goods.

The physical education for commercial affairs and the new mode of the reform of China s college physical education;

Market of sports goods is one component of the cultural service market in the whole market system.

The systematic definition and classification patterns of the sports market as well as the classification methods of the market of sports goods production factors and the sports consumption market were advanced.

By collecting and organizing large documents, the article made analysis on the past 10 years high-speed development of sports business and tendency in USA.

This paper puts forth that we should give full play to internet in sports broadcasting,sports business and sports marketing in order to bring better results to the sports industry.