This paper introduces three important models solving ethical issues in foreign competitive intelligence practice,which are CHIP Model,Ethics Dimension Model and Public Disclosure Test Model.

As an important parameter to assess Educational Research,ethical issues have hot been given enough considerations in China.

Under the guidance of materialism,culture secularize and value multiplication,many original moral standards start to change from convergence to variation,and as a social problem,moral problems also appears quickly and has the bad effects in various domains of social economy,politics,and culture.

College students moral problem refers to the various moral perplexities and contradictions encountered in reality in the course of their physical and mental development as well as their influences on students themselves and the society.

On the basis of the moral problem in transformation period China\' society,the paper analyses the reasons of the moral problem from the perspective of social transformation and proposes the methods to help the Chinese people in the social transformation period establish home for their happy life and to provide an exhaustible drive for China\'s social transformation.

The supply and development of public goods is closely related to the effective resolution of social public problems.

Traditional research on policy formation and policy analysis paid little attention to the nature and definition of public problems.

It reflects the reality of society,to help or to improve or to solve the social public problems,which is the responsibility of welfare advertising.

With the development of market economy and the expansion of people′s living space,public morality has become a popular topic about"citizen society".

The undertaking of ethics is to build up the public morality.

With the development of market economy and the expansion of fields in people s public life,the public morality has become a hot issue.