Through surveys on current situation and feature analysis on brand images and logos, this paper focuses its research on the brand image construction of an art institute of higher learning and proposes a design strategy as well as an application strategy suitable to the requirements for the brand name development of art institutes of higher learning.

The basic course in vocational colleges of art is unity of higher education, art education and discipline teaching.

Concerned about the Native Land,Digging the Resources and Highlighting the Characteristics ——An approach to the construction of the disciplines in the local art colleges

According to the status quo of administration in vocational art colleges,the paper analyses the deficiencies.

Analysis of the Internal Campus Environment About Moral Education in Institutions of Higher Art