Investigating its reason,it is related to the high consumption in the society,the publicity of the consumption culture in the Medium,the policy of enlarging inside requirements,the shortage of the research and education to consumptive morality in the school,and the vanity of the higher vocational college students.

On the education of college students consumption ethics;

As a special consumer group,the conception of college students consumption ethics is to be highly regarded.

The state of university students consumption ethics reflects their outlook, values and mores, as well as the level of their ideological progress.

In the future,in order to narrow the ethical purchasing gap and improve fair trade,the following are helpful suggestions: to further stress the functions of ethical consumption,to enhance the function of non-ethical elements,to set up a good brand image for both fair trade and participators as well as to strengthen the professional management of the supply train of fair trade.