How to use color emotions and color preferences which the chromatic light arouses scientifically and rationally is crucial to resolve above questions, simultaneously is concerned by the domestic and foreign experts.

The rationality and individuality of the colores are elaborated from three aspects: contrast of color,emotional color and integration of color and ink.

Based on the sci-tech periodical editing and publication practice,the paper suggests that the emotional aspect of revision suggestion letter writing should be given sufficient attention,and the revision suggestion letter should be written with full consideration to the motivation of the author.

Herman Poll, Germany linguist, first puts forward the notion the changes of the word s emotional coloring.

Spreading into China in the early 1980s, the word "fast food" was commendatory for its widely favored object As the family of "fast food" phrases spread, till the beginning of the 21 st century, the emotional coloring of the word of"fast food" has become either commendatory or derogatory.

"Man" can be adverbial only and add such emotional colorings as "appropriately" and "satisfactorily" to adjectives modified.

And the feelings expressed by colors can be transplanted and regenerated and regenerated feelings provide us with numerous opportunities to create fine arts.