This paper is to analyze the potential demands of the rural tourism market in Beijing by using the questionnaire method, and applying the analysis software SPP13.

In addition, the cause is analyzed from the respects of the supply-demand for medical service, and we find the main influencing factors of medical demand and utilization in order to probe how to transform this potential demand .

This paper aims to analyze the potential demand and the real demand for the investment of education in Hainan province.

This paper introduces the concept of potential demand, discusses the relations between potential demand and information development, and puts forward the assumption of developing the potential demand as a potential information bank.

The purpose of this paper is to elaborate the mechanism of latent demand activation by business model innovation.

The article will analyze the conditions for potential needs to transform into effective needs and propose different solutions according to the consumer s disposable income.