Taking a certain real estate agency of Dalian City as the example, this paper works out the operation scheme of the industrial building project that is used to solve the problem of the weak fund chain, puts forward the financial evaluation method, and advances the proposal of the implementation of the scheme.

The paper studies the key techniques of building the urban rail passenger transportation marketing information data warehouse and the necessity of building the data warehouse system and analyzes the features of the data warehouse,characteristics of the data organization,decision data objects and correlative subjects,with the data warehouse designed by using the Message Package Diagram technology.

Performance appraisal in railway passenger transportation marketing is an important way for railway transportation enterprise to improve its possession percentage of passenger market,but the method using now in railway is not scientific.