This thesis aims to explore the pragmatic vagueness commonly seen in English travel advertisement from the perspective of Linguistic Adaptation Theory,and analyzes how pragmatic vagueness in travel advertisement is realized through linguistic context and through structural objects of adaptation as well as how the adaptation to pragmatic vagueness will have effects on travel advertisements.

The trend of tourism to integrate marketing will drive tourism advertisement into maturity.

The invisibility,non-storability and non-transferability of tourism products give potential tourists more dependent on tourism advertisement.

A probe into tourist advertisements on "golden week"——Case study on advertisements of "travel on national Day" in Nanjing in 2001;

As the development of tourist trade alters from day to day,and the competition gradually becomes more and more fierce,the tourist advertisement already plays an important role in the existence and development of tourist trade and has already been taken seriously comparing with the previously.

As a basic tourism marketing tool, tourist advertisement represents some vital principles in marketing and advertising.

In our country, with the development of regional economy and the mushrooming of the tourism industry, tourism advertising is springing up everywhere.