TV presenter s personal style plays a very important role in TV programs.

All these thus combine to trigger the strategic shift of TV programs hosted by anchorpersons from "sender centered" to "audience centered" .

A Study on Localized Communication of Chinese Television Program;

It took the Taihu County of Anhui Province as the example to talk about the characteristics and shortages of existing health education program on television,then proposed that the vital role of television program should be strengthen in the countryside health education,and put forward the corresponding proposal and measure.

With the competition in the Chinese television market increasingly intensified,the attention from the industry,academia,as well as government regulators has been focused on the problem as to how to establish an objective and just evaluation system for television programs.

TV programme anchors,being a medium linking with the feeling of spectators directly show t.

This article classifies TV programmesinto news,education and entertainment categories and points out the scientific classification of TV programmes has profound significance in TV channel professionalization.