At present municipal institutions of higher education have shifted their emphasis from teaching to application and research,the development of which shows a tendency towards integration and diversity.

The exploration of the local universities’ role cognition in building well-off society in rural areas;

To serve the rural areas is the very key for the "construction of a well-off society" in an all-around way, and an important embodiment of revitalizing the nation through science and education, and is at the same time a necessary step for local universities to obtain inexhaustible dynamic for development.

With various bank credit cards enter college market and under the drive of each kind of promotion, many college students start to apply for and to use credit cards and its service.

The advantages of local colleges and universities are in geography,interpersonal relationship,government supports,abound intellectual resources etc,while the disadvantages of them are in poor service capacity,impercipient knowledge,unreasonable development project.

Located in small and medium-sized cities,local colleges and universities boast unique advantages and are expected to fullfill their duties to provide services to modern agriculture.