Enterprise service and its func- tions in business process are defined and expatiated.

An Empirical Study on the Inner Drivers of the Global Marketing Strategies of the Service firms;

Influence of Entry Modes and Evolution of Service Firm Internationalization about Tacitness of Knowledge;

How to win customer loyalty and the relationship between customer satisfaction and customer loyalty have been one of the new research tasks in service firm s internationalization process.

International transfer of service industry and competitive strategy selection of service enterprises of China;

Fostering Research on Chinese Service Enterprise s Competitiveness;

Study of customer trust and the drivers of customer trust for service enterprises;

Analysis on Value-Based Customer Loyalty Management for Service Enterprises;

It has become the key point for the service enterprises to evaluate and control the service quality when they confronted with intense competition.

The primary aim for the interior marketing of a service industry is to construct its own culture which focuses on man.

With the rapid development of global service economy, Revenue Management, which is the management technique for perishable service products, has been applied in a great variety of areas in service industry.