Failures such as misunderstanding, unpleasantness and even severe consequences in intercultural communication result from lack of customary culture of the target language.

We can know the esthetic pursuit of national character and relevant custom culture by analyzing the color,artistic tactics,content and painting ways of the frescoes.

The influence of different cultural customs on translating Chinese trademarks into English;

There is a great difference between English word orders and Chinese ones because of the difference between the cultural customs and the thinking modes of the English native speakers and the Chinese native speakers.