This article examines four consumption patterns in the 18th Century England: survival consumption, luxurious consumption, pretentious consumption and cooperative consumption.

The aim of this article is to study Chinese consumer s luxury consumption and the impacts of Chinese cultural values in this kind of behavior for two objectives.

With the strengthening of national consumption,which addresses the growing problem of luxury consumption by the public attention,the paper s above all luxury status of their consumption and the trend of development,combined with reform of the consumption tax levied on the consumption of luxury goods,in order to further the future reform of the consumption tax levied a reference.

The tradition of Confucianism,which honors frugality and debases luxury,makes China s consumers feel guilt in the behavior of luxury consumption and thus presents the excessive self-control cognitive bias.

On the Extravagant Consume in the Twice Jin Dynasties and its Influence to the Social Economy;