The miscroscopic mechanism of general evolutionism within its microscopic subsystems is the non-linear interaction between its circular and positive feedbacks interacting as cause and effect in its outer subsystems of its fluctuation units.

In the essay,the general definition of enterprise culture is stated on the basis of systematical theory,and then characteristics of enterprise culture is analyzed.

By analyzing the shades of distinctions between the conventional implicature and the generalized implicature, the author tries to focus on and explain the concept of conventionality of stereotypical relation in a cognitive way.

The theory of conversational implicature has developed from the "classical Gricean theory" represented by Grice s "Cooperative Principle"(which studies the particularized implicature) into the "neo-Gricean theory" represented by Levinson s Three Principles(which studies the generalized implicature).