This paper expounds the concept and background of open access,analyzes on the positive and negative influences of open access on the academic periodical market,and probes into some problems existing in the application of open access.

The violent development of periodical leads to the keen competition of periodical market, whichresults in eliminating through competition of some periodicals.

For universal usage of Internet and Chinese enry into WTO that challenges our periodicals,our perioclicalers have to realise themselves predicaments and missions so that they can make good preparations in culture in dependence,public opinion independence as well as in periodical market nurture,periodical industry development.