1) Putting Sports Sponsorship into Practice
体育赞助的实施
2) sponsoring actualization
赞助实施
3) System of sports sponsorship
体育赞助的体系
4) sports sponsorship
体育赞助
1.
Economics Analysis on Sports Sponsorship Influences on Consumers;
体育赞助影响受众利益的经济学分析
2.
Research On Ambush Marketing in Sports Sponsorship;
体育赞助中的寄生营销现象分析
5) sports sponsor
体育赞助
1.
The Investigation Research on the University Student in ChangChun City to the Sports Sponsor Congnition;
长春市大学生对体育赞助认知度的调查研究
2.
This article illuminates the development of the sports sponsor marketing and its situation in our country.
阐述了体育营销的发展以及在我国的开展状况;并分别从冠名、独家赞助等形式介绍了体育营销的一般模式;最后分析了体育赞助的重要作用。
3.
Using literature and expert consultation method,the author does a research on our sports sponsor,and finds the problem exists in this field.
采用文献资料法和专家咨询法,对我国体育赞助中存在的问题进行了探讨,认为目前我国体育赞助中尚存在以下问题:法律制度限制体育赞助的发展;人力资源极度匮乏;企业对于体育赞助效果评估不乐观;赞助商的合法权益受到忽视;强有力的体育中介机构尚未形成。
6) sports support
体育赞助
1.
The article introduced and induced the image transfer effect,the match effect,the brand effect,the conformity propagation effect for the first time in domestic,and creatively utilized the theory about "the classical conditioned reflex", explained to the image transfer effect,and hoped to be able to provide the certain model to the sports support practice.
在国内首次引进归纳了形象迁移效应、匹配效应、强势品牌效应、整合传播效应等四大传播效应,并创造性地运用“经典性条件反射”理论,对形象迁移效应进行了解释,藉此希望能对体育赞助的实践提供一定的借鉴。
2.
This paper approaches theories of sports support by analyzing its positive influence on sponsors.
体育赞助对体育和赞助企业来说是一种双赢的活动。
补充资料：赞助
赞成并给予物资或金钱上的帮助：赞助款｜拉赞助。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条